SOFIA DE LOZADA
My Projects
Throughout my Master of Science program in Marketing Research & Analysis, I actively participated in diverse research projects, crafting extensive marketing reports that explored a wide range of topics within the expansive field of marketing and business. These projects showcased my proficiency in conducting in-depth comprehensive analyses of marketing concepts and applications across various industries. Moreover, I demonstrated skill in utilizing different platforms, including R, Python, Tableau, SPSS, and Microsoft Office, highlighting my versatile approach in employing various tools for comprehensive research and analysis.
Halo Top- Marketing Strategy Report
This report outlines the strategic marketing plan for Halo Top, a leading health-conscious ice cream brand in the USA. We analyze the company's strengths, target audience, and market competition to enhance marketing strategies. Four key principles are addressed: targeting the right customers, market competition, sustainable advantages, and optimal resource allocation. Recommendations focus on gaining a competitive edge, effective consumer segmentation, and delivering preferred products.
Blue Buffalo - Marketing Research Project
This research projects aims to delve into the evolving dog food industry, particularly focusing on the brand Blue Buffalo. The objective is to understand how labels like "grain-free" influence consumer perception and purchasing decisions in the realm of pet nutrition.
Beer Consumption in Sao Paulo Brazil - Regression Analysis
This study investigates the connection between beer consumption and environmental factors (temperature, precipitation, day of the week) in Sao Paulo, Brazil, using daily data from a university area throughout 2015. Employing multiple linear regression analysis, the research establishes a significant relationship between beer consumption (dependent variable) and the independent variables of average temperature, precipitation, and weekends.
Shopping Habits Analysis in the Boston Area
This research focuses on understanding buying habits in the Boston grocery shopping market to maximize sales. Findings revealed specific categories outperforming others, and certain demographics directly affecting spending habits. Three strategies were proposed: implementing coupons to boost low-performing categories, adopting a cross-merchandising approach to enhance customer spending, and introducing free sampling to increase brand awareness and ultimately drive sales for categories with low customer spending. These strategies aim to optimize sales in the Boston grocery shopping industry.
