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SOFIA DE LOZADA
Terbol Brand Awareness Campaign
During my time working as a Trade Marketing Coordinator at Terbol, I played a pivotal role in executing the brand awareness campaign. The company had recently undergone a logo and product packaging redesign, and my responsibilities involved executing the implementation of diverse marketing initiatives on a national scale to foster brand awareness and trust within regional pharmacies. Through a strategic blend of advertisements, merchandising, and promotional materials, including signboards, banners, calendars, tote bags, mugs, bottles, and more, we successfully bolstered pharmacy loyalty and significantly increased brand visibility.






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